The main objective of this project was to lay the basis for a strong online presence to reach the target audience directly, in a time when the pandemic is still among us.
It is an association that wants to offer a space where people of different backgrounds and origins, levels, and life goals can grow and develop social values through music.
Since there was a deep strong social component that this project contained, firstly, I carried out interviews as well as a deep analysis of the target group in order to completely understand the main needs involved. This whole process was the biggest challenge I faced due to the Covid Situation.
It was definitely a very beautiful and meaningful project for me.