The goal from the beginning was to turn an old abstract idea into a real one.
The pandemic provoked much discouragement and uncertainty among artists of all places, and these three women decided to overcome that and create their own platform to develop their own art style.
This verein offers artistic proposals that involve many different artists and fields of expertise, bringing them together in order to create new artistic and multidisciplinary approaches.
The interview process was very insightful for me and I could understand how important was for them to showcase the variety of what they do. So of course that was the main ingredient in the process of brand identity creation.