Once the general information was gathered, we proceeded with our user research. We defined our target group as young people from 20 to 30 years old.
We observed that the feeling of isolation, tedium, and a lack of clear information from the media, were the common problems.
Contextual research led us to a clear conclusion that we suspected: Young population would find various ways to meet despite the restrictions and of course not giving thought to sanitary issues.
We made several anonymous surveys and interviewed different people among our target, in order to have a better understanding of personal situations, and so create a complete profile of our Personas.
In the final part of our user research, we constitute an empathy map to organize all the insights we collected and I made the two Persona tabs: Andy, a young student, and Paula, an intern in her first steps in her work life.